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Actimel / Squeeze More In

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Actimel was shot in Prague in a railway reconditioning factory and directed by Guy Manwaring @ Sonny. The Agency was RKCR Y&R.

Whilst the art department did a big job dressing the location, inevitably there were many elements that were more practical to create in 3D or extend in flame.


The mixture of in camera props and 3D elements has been finely tuned creatively by the whole team working on this project.  And although ultimately quite a technical job the spot completely retains the humour injected by Guy to Adam & Adams original script.

  • Director Guy Manwaring
  • Agency/Client RKCR/Y&R
  • Production Company Sonny
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  • Producer Jude Vermeulen
  • Agency Producerr Keeley Pratt
  • Creative Director Gethin Stout
  • Agency Creatives Adam Claridge
    Adam Ronan
  • Colour Grading Paul Harrison
  • VFX Supervisor Jason Watts
  • Lead Flame Steve Murgatroyd
  • Flame Jason Watts
    Judy Roberts
  • 3D Paul Wright
    Alaric Holberton
    Harin Hirani
    Ben Becket
  • Post Producer Fi Kilroe
  • DOP Nanu Segal
  • Editor Mark Edinoff @ Work
  • Audio Factory Studios