NSPCC Childline / Listen to Your Selfie

London agency Dont Panic have created two gripping films in which selfies on phones, computers and framed photos come to life during potentially life threatening sceneries, to give voice to their subjects inner conflict. The campaign seeks to highlight the signs of child sexual exploitation from both a female and male perspective.

The powerful films were directed by duo Truman & Cooper of Colonel Blimp. Colour graded by Senior Colourist Duncan Russell with all online work by Andy Copping.

Duncan comments, 'It was more an exercise in striking the right tone than getting something spectacular or showy. The subject matter was serious and the message had to be as clear as possible.

While the setting is normal, banal even, the message is challenging and important. We are in Ken Loach or Mike Leigh territory here and to ape a glossy teen drama would have been inappropriate. So we have a suburban party house that looks authentic, the kitchen is bright, the hallway beige, the top of the stairs gloomy and the dance floor almost totally unlit. It was good to go for that, to try and capture the memory of being a teenager at one of those and going from room to room, mood to mood.

'As a father of two daughters, I'm proud to have been a part in telling this story.'